Crop protection product launch includes funding for 4-H programs

ADAMA Canada has launched GORDEX™, a new liquid pre-seed herbicide for cereal crops that the company says was developed in response to years of grower feedback around resistant weeds and ease of use.

The product is designed to be tank-mixed with glyphosate and applied pre-seed to manage hard-to-control weeds such as kochia and wild buckwheat, while also providing extended control of some broadleaf weeds, including volunteer canola.

Gord Hounjet provided feedback from the field that ultimately resulted in the development of the GORDEX™ herbicide he is holding. PHOTO ADAMA Canada

According to ADAMA, the development of GORDEX™ was influenced by ongoing discussions with growers across Western Canada, particularly as resistance to existing herbicide groups has increased.

“I’d been bringing grower feedback to our development team for years,” said Gord Hounjet, an ADAMA area business manager. “As pressure from resistant weeds like kochia grew, and growers were looking for a more effective and practical pre-seed option, those conversations helped shape the product.”

GORDEX™ contains a combination of florasulam and dicamba, giving it multiple modes of action to help manage Group 2 and Group 9 resistant weeds. The liquid co-pack formulation is intended to simplify handling and tank-mixing, while treating a larger number of acres compared with some previous products.

“The goal was to deliver a solution that performs in the field but also fits operationally,” said Ambrely Ralph, product manager with ADAMA Canada. “Ease of use and flexibility were priorities we heard consistently from growers.”

Unusually for the crop protection sector, the product name was chosen in recognition of Hounjet’s role in gathering and communicating grower input during the development process.

“When we saw how the product was performing and reflected on how it came together, the name felt appropriate,” said Cornie Thiessen, general manager of ADAMA Canada.

In addition to the product launch, ADAMA announced a donation initiative tied to GORDEX™ sales. At Hounjet’s request, five dollars from every case sold will be donated to 4-H programs in Saskatchewan, Manitoba and Alberta, up to a maximum of $30,000.

The funds will support youth leadership development, education and agricultural programming.

“4-H plays an important role in developing future leaders in agriculture,” said Hounjet. “Supporting that work was something I wanted to be part of this launch.”

GORDEX™ is now available through ADAMA retail partners across Western Canada.